Veterinary Products

Veterinary Product Categories: There are various categories of veterinary and animal health products. The categories and associated links will take you to veterinary product specific pages which contain additional information. Woods Consulting, LLC can assist companies in veterinary product review, labeling, and determining the pathway for approval and/or commercialization. Veterinary and animal health products can also be categorized based on the intended animal health market segment. In general, the animal health market segment can be categorized into small companion animal (canine, feline), equine, food production animal (bovine, porcine, poultry), aquaculture, and exotics.

One of our first objectives when working with clients is to establish realistic expectations on the veterinary market. Despite the fact that animal health is a multi-billion dollar industry, only a handful of veterinary products exceed $100MM USD in sales each year. Clients often have misconceptions about the veterinary market, or have received advice from consultants who are not veterinarians, do not have R&D expertise, and/or have little to no experience in bringing a veterinary product to market. Our veterinary consulting team provides advice based on real-world experience in developing and commercializing numerous veterinary products.

Veterinary medicine and the animal health market use many of the same drugs, biologics, devices, equipment and diagnostics used in human medicine. However, many products developed specifically for the animal health market must undergo a formal approval process including veterinary clinical studies to evaluate safety, efficacy and effectiveness.